Recaredo joins La Gran Familia del Vino initiative to support restaurant sector

• The family-run wineries Terras Gauda (D.O. Rías Baixas), Fariña (D.O. Toro), Muga (DOCa Rioja), Recaredo (Corpinnat), Toro Albalá (D.O. Montilla – Moriles) and Yllera (D.O. Ribera del Duero) have joined forces to support the hospitality sector and highlight the role winemakers play in boosting social and economic activity through wine tourism.

Six family-run wineries, all leaders in their respective wine regions, have joined forces to help boost businesses in the hospitality sector. Fariña, Muga, Recaredo, Terras Gauda, Toro Albalá and Yllera are partnering to create La Gran Familia del Vino, a project that harnesses the spirit of unity that defines the families formed by restaurateurs, wineries and wine lovers.

Under the slogan “Get back to enjoying what really matters”, the participating wineries want to show their support for the sector through this original campaign, which revolves around wine culture, gastronomy and the great moments people experience when they share a bottle of wine in a restaurant, wine bar or hospitality establishment.

La Gran Familia del Vino initiative includes three elements offered jointly by the participating wineries:

A selection of six iconic bottles – one from each of the wineries – that can be purchased through the digital platform Bodeboca. The case contains: Fariña, Gran Colegiata Original 2015; Muga, Crianza 2017; Recaredo, Terrers 2017; Terras Gauda 2020; DON PX 2018 and Jesús Yllera 2016.

A “Gastronomy and Wine Ticket” that entitles the bearer to a €25 refund when they consume a bottle of wine in any hospitality establishment in Spain. Pairing gastronomy and wine is part of our national culture, so La Gran Familia del Vino is inviting food and wine lovers to visit one of the thousands of establishments in Spain before 31 December 2021 and enjoy one of the country’s many wine offerings. The only requirement is that the wine must have been produced by a Spanish winery, and the customer must keep the restaurant bill as proof of purchase.

A “Wine Tourism Passport for Two”, which is an invitation to visit each of the six wineries participating in La Gran Familia del Vino.

La Gran Familia del Vino website has been created to raise awareness of the values that underpin this action in support of the hospitality sector and provide details on the initiative and how it works.

According to the wineries, the project is a collective initiative “that addresses the need to tackle the difficulties the hospitality sector continues to face. The aim is to promote and revitalise an activity that has enriched our lives with so many special moments and experiences. We’re also offering people the opportunity to visit all six wineries, which is a great way to really immerse yourself in wine culture.”

Wine tourism as a driver of local activity

Apart from promoting consumption in the hospitality sector, the six wineries aim to foster wine culture through wine tourism and highlight the role winemakers play in boosting social and economic activity in the areas where they are located.